AI - Beyond The Hype
B2B Connect Executive Panel Discussion
Join B2B marketing leaders for an insightful evening in the heart of Shoreditch, where we bring together leading B2B marketers for a candid conversation about moving beyond the prompt box and into daily execution.
We’re moving past the “what-ifs” of artificial intelligence. While the market debates its potential, leading B2B teams are already using AI to drive pipeline, improve targeting precision, and scale personalisation - without losing control of their brand.
Register Now
Key Takeaways:
AI Workflows
Identify the specific AI-driven processes that are currently saving hours of manual work for marketing teams
Operationalising AI Across Your GTM
Discover how to move past simple chat interfaces to embed AI directly into your daily operations.
Leave with actionable insights into the current state of AI execution, specifically focusing on:
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Personalisation at Scale
Learn how to maintain a human brand voice while utilising AI to scale personalisation across your target accounts.
Executive Benchmarking
Compare notes with a diverse range of experts and peers on what is truly impacting the pipeline today.
More About Your Panelists
AI - Beyond The Hype
Join B2B marketing leaders for a candid evening in the heart of Hoxton.
www.prospectbase.com
AI, Workflow, Efficiency & Scale
VENUE | art'otel, 1-3 Rivington St, Shoreditch
DATE | Wednesday, 13 May 2026
TIME | 6pm
DURATION | 3 hours including networking, drinks & tapas
Hear from senior B2B marketing leaders shaping how AI is applied in real-world go-to-market strategies - from enterprise tech to high-growth environments. Expect practical perspectives, honest lessons, and insight into what’s actually driving pipeline today.
B2B Connect Executive Panel Discussion
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London
Meet the Panelists
Snr Marketing Leader & Fractional CMO
Fractional CMO
Global Director of Digital Demand Generation
Tony Larks has spent 25 years building marketing functions that didn't exist before he arrived - from early-stage growth to scaling beyond $150M ARR. At Tanium, he joined when the company was finding its feet and left when it was approaching $150M ARR, a decade of building a team, owning the budget, and delivering marketing-sourced revenue through constant innovation and compelling experiences. Today, as a Fractional CMO, he works with early-stage cybersecurity and AI companies, helping founders define what a high-performing marketing function should actually look like - from first hire to scalable growth engine.
Tony Larks
Fractional CMO
Nikki Stenson is a senior marketing executive with 20+ years building high-performance marketing engines for B2B SaaS and enterprise software businesses, having held senior leadership roles at Oracle, McAfee, and a series of high-growth SaaS companies. She has been at the forefront of embedding AI into practical GTM workflows - introducing AI-powered processes that enable lean teams to scale output without scaling headcount, while preserving authentic brand voice. Nikki brings a grounded, results-driven perspective to the AI conversation:
Less hype, more what actually works in the field.
Nikki Stenson
Snr Marketing Leader & Fractional CMO
Tiffany Jackson is Global Director of Digital Demand Generation at Dell Technologies, where she leads global initiatives focused on scaling digital visibility, engagement, and conversion across Dell’s solution portfolio.
With 20+ years’ experience across corporate and start-up environments, she has built and led high-performing marketing functions spanning demand generation, paid media, global events, and e-commerce - consistently translating strategy into scalable execution. Operating in complex, global organisations, she brings a practical perspective on how to drive measurable growth at scale - balancing brand, performance, and operational efficiency in modern B2B marketing.
Tiffany Jackson
Dell Technologies
Global Director of Digital Demand Generation
+ More panelists to be announced
